The Silicon Valley Advice Center provides free phone counseling to internet startups throughout the continental United States.
Marketing
There are five main types of marketing for an internet startup business:
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SEO. Search Engine Optimization. We’ll tell you how slight alterations in text of your webpages can dramatically improve your SEO rankings. We’ll also tell you about the important places and types of links to seek out to also boost SEO rankings.
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SEM. Search Engine Marketing. We’ll go into the science of using paid advertising—how to set up and implement a marketing strategy including how to research keywords and allocate a marketing budget and how to write good marketing copy.
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Forums. Getting links from similar sites, especially forums, can also boost traffic.
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Partnerships. Trading links with sites that you can offer something to (either some of your traffic, or a service you offer) can also increase your traffic. We will tell you how to identify such potential partner sites and what approach to take when you talk to them.
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Off-line marketing. It may sound quaint, but in many cases, especially if you have a narrow, professional audience, off-line marketing to drive customers to your website can be more effective than online marketing because it can be narrowly focused. We will talk about renting mailing lists and how to target to your specific audience when you start your business.
Contact us to get your free, 30 minute advice session below.
